![](https://blog.intercomassets.com/blog/wp-content/uploads/2021/09/PMM-podcast-hero-1200x560.jpg.optimal.jpg)
Customer Engagement
16 min listen
Meet the team: Intercom’s PMMs discuss our approach to product marketing
As product-first businesses evolve, so do their product marketing needs. But is there a right way to set up your org for success? We talk to our PMM leaders about product marketing and how we do it at Intercom.