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Customer Story

WebinarGeek reduced median first-response time to under 3 minutes

With Bryan van Anrooy, Head of Marketing at WebinarGeek

At a glance
  • 90%

    customers helped by automated support

  • 35%

    increase in trial-to-paid conversion rate

  • < 3 mins

    median first-response time


WebinarGeek is easy-to-use webinar software that enables users to host live, automated, on-demand, or hybrid webinars.


Zoetermeer, the Netherlands



Key features used

Team Inbox

Outbound Messages



Webinar platform WebinarGeek needed a customer communications platform that would grow alongside them as they continued to expand their product offering. They knew that the ability to offer personalized customer support and engagement would be a key differentiator for them, and wanted to find a solution that would enable them to do just that. When searching for a platform to power their customer communications, they wanted to ensure that they could consolidate their tech stack, rather than add to it.


WebinarGeek came to Intercom through the Early Stage Program and started out testing the platform to power their support. The customer data available in Intercom enables the team to provide highly personalized support to customers and quickly resolve their queries. Impressed by the platform's personalization capabilities, WebinarGeek quickly expanded their use of Intercom to also power sales and marketing messaging, making the switch from HubSpot.

With Intercom's visual campaign builder, Series, the team is able to create personalized, targeted campaigns to engage customers. By being able to leverage Series in this way, the team has increased their trial-to-paid conversion rate by an impressive 35%. Intercom has enabled WebinarGeek to consolidate their tech stack and power personalized support, marketing, and sales communications to help them drive growth across the business.

Intercom can always grow with us. Other companies will hit a roof, but with Intercom, whatever size company you are, it will fit and grow with you.
Bryan van Anrooy

Head of Marketing at WebinarGeek