Best practices to attract and engage discerning consumers
Tim Campos joins us for a discussion that ranges from balancing human-computer interaction to scaling productivity practices and how to define efficiency in a knowledge-based economy.
Marketing 34 min listen
What makes a community in the age of the internet? Bailey Richardson shares her fascinating insights gleaned from her work at the likes of Instagram.
Marketing 26 min listen
Marketing strategist Val Geisler walks through practical email tips, her process for onboarding, and why she likens career progression to a spiral staircase.
Marketing 34 min listen
Ceci joined Slack in 2015 to found the platform marketing team there. She shares her strategies for driving customer adoption of your apps and managing developer partnerships at scale.
Marketing 25 min listen
MadKudu’s Head of Marketing Liam Boogar-Azoulay shares how businesses can leverage integrations to grow their product and how to determine which strategic platform partnerships to invest in.
Marketing 30 min listen
The rise of the Big 3 – Amazon, Google and Facebook – means that the way we find and consume information is ever-changing. In our final episode of Scale, HubSpot’s VP of Marketing Meghan Keaney Anderson shares how marketers need to adapt their customer acquisition strategies.
Marketing 45 min listen
On this episode of Scale, Anthony Kennada discusses whether you should create a category or enter a crowded marketplace with a disruptor product.
Marketing 20 min listen
Six years ago, Segment were just four engineers sitting in an apartment in San Francisco with 6 months of runway. This week on Scale, we’re getting an inside look at how marketing helped them grow to a $1.5 billion dollar valuation.
Marketing 20 min listen
Over the course of her 20-year career in marketing, Heather Zynczak knows a thing or two about what makes a successful CMO, and what doesn’t. She joined the Scale podcast series to tell all.
Marketing 20 min listen
Customer centric marketing: what is it and what does it even mean to be customer-centric in 2019? We sat down with Leela Srinivasan, CMO at SurveyMonkey, to find out how to build a customer centric business in the 21st century.