Marketing

MadKudu’s Head of Marketing Liam Boogar-Azoulay shares how businesses can leverage integrations to grow their product and how to determine which strategic platform partnerships to invest in.

The rise of the Big 3 – Amazon, Google and Facebook – means that the way we find and consume information is ever-changing. In our final episode of Scale, HubSpot’s VP of Marketing Meghan Keaney Anderson shares how marketers need to adapt their customer acquisition strategies.

On this episode of Scale, Anthony Kennada discusses whether you should create a category or enter a crowded marketplace with a disruptor product.

Six years ago, Segment were just four engineers sitting in an apartment in San Francisco with 6 months of runway. This week on Scale, we’re getting an inside look at how marketing helped them grow to a $1.5 billion dollar valuation.

Over the course of her 20-year career in marketing, Heather Zynczak knows a thing or two about what makes a successful CMO, and what doesn’t. She joined the Scale podcast series to tell all.

Customer centric marketing: what is it and what does it even mean to be customer-centric in 2019? We sat down with Leela Srinivasan, CMO at SurveyMonkey, to find out how to build a customer centric business in the 21st century.

HubSpot’s VP of Marketing and Growth, Kieran Flanagan, shares his thoughts on growth, from how to determine when product-led growth is right for your company to measuring growth with your north star metric and product-channel fit.

Brands need to move from being transactional to being a trusted partner. G2.com CMO Ryan Bonnici shares how he’s driving this change at the place that’s known as being the Yelp of business software.

Product marketing is about getting people to understand not just what you’re building, but why they should care about what you’re building. I spoke about this topic at Intercom’s 2017 World Tour.