Marketing

Why do people cancel? What feature should you build next? Which potential customers are the best fit for your business? The answer to all of these questions don’t lie in spreadsheets or charts, but in customer interviews.

Companies may have been reluctant to use emojis in their communications, but as the tiny pictograms permeate our lives more and more, can using them appropriately help us build even better relationships with our customers?

Creating a survey may be quick and easy, but so is creating a bad one. Is there a way to design a thoughtful, effective survey that gets results without boring customers to death?

The typical software selling strategy is dead. In a market where there is less and less time to influence customers’ decisions, can customer marketing help companies get ahead?

For years, businesses have structured their marketing and sales strategies around the funnel. But as we devise better ways to engage with our customers, maybe it’s time we evolve our metaphors, too.

From the first census to modern questionnaires, take a tour through the past, and the future, of surveys in this feature episode of our podcast.

We know “mojo” is not your typical marketing jargon, and it’s not often thrown around in a business setting, but that’s exactly what today’s guest says we’re missing.

Customer expectations are at an all-time high and the competition is fierce. So, how can you create experiences that stand out from the crowd?