Best practices to attract and engage discerning consumers
From considering the channel and brand voice to matching the situation and the tone of the customers, can you ever really nail down the perfect message in customer service?
Marketing 16 min listen
As product-first businesses evolve, so do their product marketing needs. But is there a right way to set up your org for success? We talk to our PMM leaders about product marketing and how we do it at Intercom.
Marketing 40 min listen
In celebration of this year’s International Women’s Day, we’re challenging ourselves to support, give visibility to, and praise women’s achievements.
Marketing 44 min listen
In the tech world, we’ve seen time and time again how customer experience can make or break a business. But when it comes to the government, is there such a thing as the citizen experience? Intercom’s Sarah Tran chats to Code for America CEO Amanda Renteria.
Marketing 45 min listen
In today’s episode we chat to the people who have worked tirelessly to ensure we managed to retain our strong culture and camaraderie across all of our teams and offices.
Marketing 45 min listen
In case you missed our dedicated four-part series on retail, we’ve collated it here for you to enjoy in one place. Your one stop S.H.O.P.
Product & Design 36 min listen
Our second Built For You panel talk through the process of building Series, from cross-team collaboration to beta-testing your way towards operational excellence. If you’ve ever wondered how all the pieces tie together in a major launch that’s rooted in customer feedback, this is the episode for you.
Marketing 50 min listen
In our final instalment of S.H.O.P., we’re looking at how this year’s holiday shopping could impact retail for years to come.
Marketing 45 min listen
In the third installment of our four-part series S.H.O.P., we explore the tools and tech stacks that are empowering retailers to blur the line between commerce and ecommerce.
Marketing 47 min listen
In the second of our four-part series S.H.O.P., we examine the social changes that are redefining the retail sector and explore what our new consumption habits say about the wider world.