Best practices to attract and engage discerning consumers
Product marketing is about getting people to understand not just what you’re building, but why they should care about what you’re building. I spoke about this topic at Intercom’s 2017 World Tour.
Marketing 23 min listen
Meagen Eisenberg, CMO at MongoDB, discusses the most important hires every marketing team needs, what B2B marketers can learn from the consumer world, and the must have marketing technologies for your business.
Marketing 38 min listen
There was a time when marketing and sales paid little attention to the customer experience. That’s unthinkable today in Sydney Sloan’s universe.
Sales 37 min listen
Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. We discuss how sales and marketing should work together to form a single revenue plan.
Marketing 37 min listen
This week we released Intercom on Marketing, a book which compiles the most important lessons we’ve learned, both marketing Intercom…
Marketing 31 min listen
Hana is Head of Marketing for Shopify Plus, the ecommerce platform’s upmarket offering for high-volume, fast growing businesses, which include…
Marketing 25 min listen
That not only means telling a compelling story and shipping a product that delivers on it, but also convincing someone…
Marketing 29 min listen
The aim: Share many of the mistakes we learned the hard way, so that the 6,000 total attendees could avoid…
Marketing 29 min listen
The reason is simple: No matter how many new users you acquire, they won’t grow your business unless they’re successfully…
Marketing 33 min listen
As the co-founder of Copy Hackers and Airstory, she’s helped companies like Wistia, Buffer and Metalab create persuasive, believable and…