Kaitlin Pettersen

Great support will foster customer happiness, engagement, loyalty and deliver vital feedback, but to achieve all those benefits, you need to carefully define the level of customer support you provide.

How do you scale a support organization without breaking the budget or killing the quality of the customer experience? From automation to smart suggestions, here’s how we have managed it, and how you can too.

In a business climate where customer support is often considered a cost center, we’ve seen firsthand that investing in real-time…