What is a call center?
Growth
2 min read
Find out how call centers work, how technology helps them operate efficiently, and how they contribute to customer service and the customer experience.
glossary
Growth 2 min read
What is customer lifetime value?
Customer lifetime value (CLV, or CLTV) represents the total estimated amount a customer spends on your company in a lifetime.
Growth 3 min read
What is a marketing campaign?
A marketing campaign is a well-planned and executed strategy to increase brand recognition, engagement, sales, and/or customer loyalty.
Growth 2 min read
What is a marketing funnel?
A marketing funnel is a model that visualizes the path customers take from becoming aware of a product or service to purchasing it.
Growth 1 min read
What is workforce engagement management (WEM)?
Workforce engagement management (WEM) refers to the technology used to increase engagement among its customer service employees.
Growth 2 min read
What is IVR deflection?
Interactive Voice Response (IVR) deflection is the technique of using IVR tools to reroute customers to different channels, allowing for a multichannel experience based on customer preferences.