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    • Featured in Latest Articles

      How AI will change the nature of customer service work

      Paul Adams

      Chief Product Officer, Intercom

      Paul Adams
    • Editors picks

      • Conversation starter: A chat about our groundbreaking new AI chatbot

      • Introducing Fin: Intercom’s breakthrough AI chatbot, built on GPT-4

      • A personal touch: Intercom’s guide to CX personalization

      • The GPT effect: A new era of customer service

      • Response Time: Vol. 2

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  • Customer Service
    • Featured in Customer Service

      How AI will change the nature of customer service work

      Paul Adams

      Chief Product Officer, Intercom

      Paul Adams
    • Editors picks

      • Introducing Fin: Intercom’s breakthrough AI chatbot, built on GPT-4

      • Announcing ‘The Intercom Customer Service Trends Report for 2023’

      • Why you need a customer support operations team

      • The GPT effect: A new era of customer service

      • Supporting product launches: How to set up your customer service team for new announcements

      • See all articles
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      • Listen to our podcasts

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  • Customer Engagement
    • Featured in Customer Engagement

      Webinar Retention Productboard Fullstory Intercom

      A modern primer for retaining customers: Strategies from Intercom, Productboard, and FullStory

      Mark Iafrate

      GTM Lead, Webinars & Partner Marketing, Intercom

      Mark Iafrate
    • Editors picks

      • Announcing our new guide ‘Unlocking Customer Engagement: Drive Action With In-Product Messaging’

      • Take customer engagement to a new level with our latest releases: A reinvented Messenger, Checklists, and more

      • Announcing our refreshed guide ‘The Onboarding Starter Kit’

      • Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

      • Customer retention strategies: 5 best practices & 6 strategies for low churn

      • See all articles
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  • Product & Design
    • Featured in Product & Design

      Intercom on Product: How ChatGPT changed everything

      Des Traynor

      Co-founder & Chief Strategy Officer, Intercom

      Des Traynor

      Fergal Reid

      Director, Machine Learning, Intercom

      Fergal Reid
    • Editors picks

      • Intercom’s product principles: Creating personal products by design

      • Reaccelerate: Finding new engines of growth in your business

      • Communication, collaboration, coordination: The 3 Cs guiding successful cross-functional teams

      • Intercom’s product principles: Shaping the solution to maximize customer value

      • Solving for complex onboarding: Paving a path to value for your customers

      • See all articles
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  • Engineering
    • Featured in Engineering

      Shape the solution - Hero

      Intercom’s product principles: Shaping the solution to maximize customer value

      Levent Ali

      Group Engineering Manager, Intercom

      Levent Ali
    • Editors picks

      • Intercom’s product principles: How technical conservatism helps us scale faster and better

      • How our infrastructure scales alongside our customers

      • Managing high availability at Intercom

      • Is it time to update your engineering processes?

      • Engineering at Intercom: Highlights from my first two years

      • See all articles
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  • News & Updates
    • Featured in News & Updates

      Intercom AI bot

      Introducing Fin: Intercom’s breakthrough AI chatbot, built on GPT-4

      Fergal Reid

      Director, Machine Learning, Intercom

      Fergal Reid
    • Editors picks

      • Announcing Intercom’s new AI features

      • Intercom recognized with 3 TrustRadius ‘Best of’ awards

      • Announcing ‘The Intercom Customer Service Trends Report for 2023’

      • Intercom recognized with 101 badges and awards in G2’s Winter Reports 2023

      • How do customers want to talk to businesses? Our new survey reveals what you need to know

      • See all articles
    • Watch and listen

      • Listen to our podcasts

      • Watch our videos

  • Podcasts
    • Meet Intercom's new AI chatbot Fin

      Customer Service 25 min watch

      Conversation starter: A chat about our groundbreaking new AI chatbot

    • The GPT effect: A new era of customer service

      Customer Service 60 min watch

      The GPT effect: A new era of customer service

    • Intercom on Product

      Customer Service 34 min watch

      Intercom on Product: Our manifesto for next-generation customer service

    • See all podcasts
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  • About Intercom

lifecycle marketing

What is lifecycle marketing?

Growth 2 min read

True customer engagement requires sustained effort. Learn the steps involved in lifecycle marketing and how you can capture a customer’s attention.

Nessa Morrissey

Content Marketing Manager, Intercom

Nessa Morrissey

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