Support
7 min read
Building help content into your product launch
Help content is the most scalable way to empower your customers and your support team. Here’s how to leverage it for a successful product launch.
Product Launch
News & Updates 8 min read
Announcing Product Tours: A new way to create powerful, personalized user onboarding
Introducing Product Tours – craft tailor-made onboarding experiences for your users, with contextual, personalized tours to help you take your onboarding and retention to the next level.
Marketing 8 min read
How to evolve product launches as you grow
As a product-first company, new product launches are a core part of Intercom’s DNA but as we’ve grown, we’re having to evolve our approach to deal with new challenges. Based on what we’ve learned, these are our top tips.
Sales 7 min read
Launch to sell – leverage sales enablement to maximize product launches
Product launches are great opportunities for sales reps to delight prospects and customers, but sending an email on launch day won’t cut it. Here’s how a robust sales enablement process maximizes product launches.
Marketing 10 min read
Product marketing strategy at a product first company
Despite the mountain of evidence contradicting the mantra of “if you build it, they will come,” it’s still extremely prevalent…
News & Updates 6 min read
A new dawn for the business messenger
We completely rethought how a messenger designed for business should work, and we believe this represents a new dawn for the Messenger as the primary way internet businesses will communicate.
Marketing 7 min read
Co-ordination and communication: the secret to great product launches
When I first started in marketing I was one of a three-person marketing team. Back in those days, taking a…
Product & Design 10 min read
What to do when your startup needs program management
Shipping product is quick and easy when you’re in a small startup, but what happens when you have a massive…
