What unique opinions does your product have about the world? What do you believe about your problem space that no one else does? These answers form the basis of what your company and product will stand for, and who is likely want to work there, or use it.
This was one of the topics I discussed with Craig Cannon for the Y Combinator podcast We covered other tricky topics like how the Intercom co-founders met, my career pre-Intercom, how we got the idea for Intercom, what I’ve learned about marketing in the last two years, and much, much more. Head over to the Y Combinator blog if you’d like to read a transcript or you can watch the full interview below.