Scale by Intercom

For the latest episode in our Scale series, Dee Reddy caught up with Atlassian’s Kristen Habacht to find out how freemium can drive enterprise sales, how it changes the interaction with the customer, and why it fundamentally affects the relationship between sales, marketing, and product teams.

Shane Murphy-Reuter (SVP of Marketing at Intercom) interviews Brian Halligan (CEO and co-founder of HubSpot) about the importance of conversational relationships and how they can drive business growth.

It’s the question every startup must face on its go-to-market path: when to scale and how fast to go. Mark Roberge talks to Intercom’s Kate O’Hanlon about the science that holds the answer.

We hear from Carl Gold (Chief Data Scientist at Zuora) about how the subscription model is transforming legacy businesses, how companies can fight churn with data, and what Goldilocks can teach us all about growth.

Sprinklr’s VP of Marketing Yoli Chisholm shares what she’s learned about marketing a brand that boasts Microsoft, Samsung, and Cisco as customers.

Companies have to operate with more focus and greater efficiency than ever before. Luke Diaz shares how the data provider is using automation to do what can seem impossible today – drive business growth.

In 2014, Shopify turned its attention to acquiring a new type of business: enterprise ecommerce. Shopify Plus’ General Manager Loren Padelford shares how they came to be the platform of choice for today’s biggest brands.

In the return of the Scale podcast, we sit down with Pam Dodrill, Zapier’s VP of Support & Success, for an inside look at how she drives meaningful outcomes for +100k customers.

Tray.io’s Alex Ortiz shares what automation means for the future of work and, in particular, for the marketing world. He discusses why it’s the key to allowing your team focus on strategy, creativity, and execution.