Atlassian grew into a $20 billion dollar company without a formal sales team. So how did they do it? We sat down with Jay Simons, President of Atlassian, to get an inside look at their unique high-velocity, low touch sales model and whether it’s right (or wrong) for your business.
Latest posts by Geoffrey Keating
Sales 1 min read
Getting your team up and running with live chat for your team doesn’t mean you need to hire a ton more reps to keep up, or spend heavily to staff it 24/7. Read our new guide to learn how to make live chat the most efficient and scalable communication channel for your business.
Marketing 20 min listen
Customer centric marketing: what is it and what does it even mean to be customer-centric in 2019? We sat down with Leela Srinivasan, CMO at SurveyMonkey, to find out how to build a customer centric business in the 21st century.
Marketing 11 min read
By instituting a lead nurturing campaign, you can guide prospects through your buying cycle. To help you along the way, we’ve put together a step by step guide to getting your campaign off the ground.
Sales 16 min read
How do modern businesses build, manage and scale their sales team? We asked experts from Shopify, Close.io, Terminus and many more to share their best strategies for building a sales team.
Marketing 22 min read
What are the ingredients of a modern marketing stack in 2019? And how do you start building your own marketing stack? We asked some of the world’s fastest growing companies to find out.
Growth 30 min listen
Ambient Strategy’s April Dunford joins the Intercom podcast live from the SaaStock conference in Dublin, where she discusses the ins and outs of positioning your product, why you should avoid marketing pixie dust, and how to stand out in a crowded space.
Growth 30 min listen
Patrick Campbell, CEO of ProfitWell, on why he left his job as an economist at the NSA to start building software, the density of marketing channels today (and how to break through the noise) and the biggest pitfalls to avoid when pricing your product.
Marketing 23 min listen
Meagen Eisenberg, CMO at MongoDB, discusses the most important hires every marketing team needs, what B2B marketers can learn from the consumer world, and the must have marketing technologies for your business.
Sales 13 min read
In our official live chat guide for businesses in 2018, learn why every business can benefit from live chat today and how to make live chat a part of your sales, marketing and customer service strategy.