Industry leaders share key components of and advice for building a strong business resilience strategy that bolsters businesses faced with challenges and sets them up for growth longterm.
Marketing 10 min read
There are many factors to consider when making business decisions during times of uncertainty – but the most important one is customer impact. Here’s how we’re navigating the changing landscape for our business and our customers.
Marketing 13 min read
As a business grows, it becomes impossible to know all your customers intuitively. Customer segmentation helps you understand what to build, market, and sell – at scale. Here’s how we approached it at Intercom.
Sales 13 min read
For SaaS companies, deciding where you are on the price spectrum determines the sort of customers you plan to target, your route to market, and the most effective sales process.