Customer Engagement 10 min watch
How to market the Job-to-be-Done
What job are customers hiring your product for? At Intercom the answer to this question informs our entire go-to-market strategy,…
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Customer Engagement 10 min watch
What job are customers hiring your product for? At Intercom the answer to this question informs our entire go-to-market strategy,…
Customer Engagement 26 min listen
Why do people cancel? What feature should you build next? Which potential customers are the best fit for your business? The answer to all of these questions don’t lie in spreadsheets or charts, but in customer interviews.
Customer Engagement 32 min listen
As Intercom’s original marketer, Matt has been instrumental in shaping our go-to-market strategy around the Jobs-to-be-Done methodology and scaling marketing within…
Customer Engagement 3 min read
When you uncover the jobs that your product is hired for it can inform your entire go-to-market strategy. While Jobs-to-be-Done…
Customer Engagement 6 min read
People used to buy goods and services according to what was called the AIDA model – attention, interest, desire, and action. Digital marketplaces have disrupted that order, making onboarding and first use experiences more crucial than ever.
Customer Engagement 3 min read
Sometimes your customers really want to use your feature or product, but they also want something else that simply isn’t…
Customer Engagement 4 min read
Brand new users aren’t committed to your product when they first sign up. They’re just trying it out. A great…
Customer Engagement 13 min watch
Seth Godin once said, “Your fair share isn’t going to be yours unless you give the public a reason to…
Customer Engagement 4 min listen
Over the past year, we’re proud to have increased the frequency of publication on Inside Intercom without dropping the standard….