Customer Engagement 10 min watch
How to market the Job-to-be-Done
What job are customers hiring your product for? At Intercom the answer to this question informs our entire go-to-market strategy,…
Customer Engagement 10 min watch
What job are customers hiring your product for? At Intercom the answer to this question informs our entire go-to-market strategy,…
Product & Design 13 min watch
User onboarding for the first several years of Intercom centered on one action: install a snippet of JavaScript. For our…
Product & Design 44 min listen
Before joining Intercom he helped design vacuums at Dyson, helped design Gmail, YouTube and Google+, and then at Facebook he…
Product & Design 10 min watch
User research at a tech company typically lives within the product team. Researchers work with product managers and designers to…
Product & Design 12 min watch
Almost every company claims that they want to be innovative and disruptive. But scratch beneath the surface and the claim…
Product & Design 47 min listen
The founder of innovation consulting firm Strategyn, he’s helped hundreds of companies create new goods and services using JTBD principles,…
Customer Engagement 27 min listen
Ann has been writing and consulting on content marketing for almost 20 years, and was one of the first practitioners…
Product & Design 59 min watch
Design is in the midst of continual change, so it’s increasingly rare to hear from those who have gone the…
News & Updates 44 min listen
With several billion dollar investments under their belts, Mamoon (SocialCapital) and Ethan (Bessemer Venture Partners) are two of Silicon Valley’s most…