There are few functions where the phrase “the more things change, the more they stay the same” rings…

Like many great inventions, messaging wasn’t born out of necessity. One of the earliest sightings of real-time computer…

For all the time and money we spend attracting customers to our website, isn’t it odd how little…

“Personalized messaging” is one of the most overused phrases in marketing today. To some, it’s a matter of…

At Intercom, we’ve spent years learning first hand the benefits – and challenges – of making it incredibly…

It’s easy to forget how much those of us in B2B SaaS companies ask of our potential customers….

At Intercom, we’re always curious about how messaging shapes the way we communicate online with customers and website…

Too often a new logo is seen as the antidote to real company issues, like churn or stagnation….

Ann Handley, the Chief Content Marketing Officer at MarketingProfs is a Wall Street Journal best-selling author, keynote speaker,…