Marketing
6 min read
Where chatbots are headed
What is the future of business chatbots? We surveyed 1,000 end users to learn more about chatbot ROI, best use cases, and more.
Sara Yin
Latest posts by Sara Yin
Marketing 7 min read
6 essential chatbot recipes for sales and marketing teams
The sky’s the limit with how you customize a bot for your website, and with Custom Bots all it takes is an idea and a few minutes.
Marketing 8 min read
The top marketing statistics for 2018 and why they matter
There are few functions where the phrase “the more things change, the more they stay the same” rings truer than…
Marketing 1 min read
Seven messages that show the value of personalization
“Personalized messaging” is one of the most overused phrases in marketing today. To some, it’s a matter of voice and…
Sales 1 min read
Announcing the starter kit for sales live chat
At Intercom, we’ve spent years learning first hand the benefits – and challenges – of making it incredibly easy to…
Marketing 4 min read
Using case studies to tell your story for you
It’s easy to forget how much those of us in B2B SaaS companies ask of our potential customers. We’re not…
News & Updates 4 min read
Your customers have mastered emoji. Now it’s your turn.
At Intercom, we’re always curious about how messaging shapes the way we communicate online with customers and website visitors. We’d…
Marketing 3 min read
Your brand is an experience not a logo
Too often a new logo is seen as the antidote to real company issues, like churn or stagnation. Logos are…
Marketing 27 min listen
MarketingProfs’ Ann Handley on content marketing
Ann has been writing and consulting on content marketing for almost 20 years, and was one of the first practitioners…
Support 5 min read
Don’t let your users become a Twitter mob
Why is complaining on Twitter so very effective? Is it because companies do not want your criticism to get noticed,…