Latest posts by Sara Yin
For all the time and money we spend attracting customers to our website, isn’t it odd how little we spend trying to convert them? These live chat stats will show you the conversion power of messaging.
Marketing 7 min read
The sky’s the limit with how you customize a bot for your website, and with Custom Bots all it takes is an idea and a few minutes.
Sales 1 min read
We’ve spent the past few years thinking deeply about what chatbots are good and bad for. Here’s our light-hearted take on when to use a chatbot, and when to leave things to the emotional intelligence experts, humans.
Marketing 8 min read
There are few functions where the phrase “the more things change, the more they stay the same” rings truer than…
News & Updates 2 min read
Like many great inventions, messaging wasn’t born out of necessity. One of the earliest sightings of real-time computer messaging was…
Marketing 1 min read
“Personalized messaging” is one of the most overused phrases in marketing today. To some, it’s a matter of voice and…
Sales 1 min read
At Intercom, we’ve spent years learning first hand the benefits – and challenges – of making it incredibly easy to…
Marketing 4 min read
It’s easy to forget how much those of us in B2B SaaS companies ask of our potential customers. We’re not…
News & Updates 4 min read
At Intercom, we’re always curious about how messaging shapes the way we communicate online with customers and website visitors. We’d…
Marketing 3 min read
Too often a new logo is seen as the antidote to real company issues, like churn or stagnation. Logos are…