FAQs

A marketing-qualified lead (MQL) is a qualified prospect who has interacted with a brand’s marketing content, but hasn’t yet engaged with sales

Explore the differences between a help desk and a service desk, and see how both provide customer service for internal and external customers.

Before a customer buys from your brand, they will go on their own journey to the path to purchase. It’s important to understand that experience.

Customer lifetime value (CLV, or CLTV) represents the total estimated amount a customer spends on your company in a lifetime.

A marketing campaign is a well-planned and executed strategy to increase brand recognition, engagement, sales, and/or customer loyalty.

A marketing funnel is a model that visualizes the path customers take from becoming aware of a product or service to purchasing it.

Workforce engagement management (WEM) refers to the technology used to increase engagement among its customer service employees.

What differentiates a lead from a prospect? Learn about lead generation strategies, tools, and see how marketing and sales both contribute to lead generation.

True customer engagement requires sustained effort. Learn the steps involved in lifecycle marketing and how you can capture a customer’s attention.