Product & Design 2 min read
Running Closed Betas: Which Users, and How Long?
A closed beta is an excellent feedback loop. It lets you see what works well in your application, and it…
Product & Design 2 min read
A closed beta is an excellent feedback loop. It lets you see what works well in your application, and it…
Customer Engagement 6 min read
The total market for coffee in America is worth about eighteen billion dollars. That’s $18,000,000,000 if you like to see…
Customer Engagement 2 min read
The funnel is a lousy metaphor for measuring conversion. In real life, funnels let everything pass through–a 100% conversion rate…
Product & Design 6 min read
Private betas are great for controlling access to a product as you tweak it. They work best when your product…
Product & Design 9 min read
The second part of our interview with Bob Moesta discusses topics specific to start-ups. We look at how a start-up…
Product & Design 1 min listen
For your product to succeed, you have to understand the mechanisms of value. What’s valuable, and when? A recent post…
Product & Design 2 min read
The world of start-ups is obsessed with outliers. Companies who have achieved remarkable success through a combination of their activities….
Product & Design 4 min read
In Gimmicks and Patterns I wrote that new features either become table stakes, or are dismissed as being gimmicky. As…
Product & Design 3 min read
The mathematician searches around the lamppost on his hands and knees. “What are you looking for?” a bystander asks. “My…