Growth 3 min read
What is a marketing campaign?
A marketing campaign is a well-planned and executed strategy to increase brand recognition, engagement, sales, and/or customer loyalty.
Growth
All our advice on growing a business. No hacking required
Growth 2 min read
What is a marketing funnel?
A marketing funnel is a model that visualizes the path customers take from becoming aware of a product or service to purchasing it.
Growth 1 min read
What is workforce engagement management (WEM)?
Workforce engagement management (WEM) refers to the technology used to increase engagement among its customer service employees.
Growth 2 min read
What is lead generation?
What differentiates a lead from a prospect? Learn about lead generation strategies, tools, and see how marketing and sales both contribute to lead generation.
Growth 2 min read
What is lifecycle marketing?
True customer engagement requires sustained effort. Learn the steps involved in lifecycle marketing and how you can capture a customer’s attention.
Growth 2 min read
What is a net promoter score (NPS)?
How do your customers feel about you? Learn about net promoter score and how you can use it to measure customer service effectiveness and predict behaviors.
Growth 2 min read
What is IVR deflection?
Interactive Voice Response (IVR) deflection is the technique of using IVR tools to reroute customers to different channels, allowing for a multichannel experience based on customer preferences.
Growth 23 min listen
Growth marketing expert Ramli John on why you’re getting user onboarding wrong
User onboarding is not a quick product tour or welcome email. It starts before the user signs up, and it doesn’t quite end after they convert. So, what is it, and more importantly, how do you get it right?
Growth 31 min listen
Benn Stancil, founder of Mode, on how data science can help us make better decisions
Data analysis is not about spewing fancy dashboards – it’s a long, iterative, collaborative process that helps you to better understand what the customer wants, and how to get there.