Sales

Contrary to popular belief, sales isn’t just about hitting targets and closing deals. Today’s guest believes the best salespeople don’t just sell to their customers – they serve them.

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott.

With the onset of the COVID-19 pandemic, a lot of companies stopped in their tracks and had to rethink everything. Others, however, hit the gas pedal. BrowserStack’s Mark Rudden details their experience.

In our latest episode Des Traynor chats Bob Moesta, the founder, maker, innovator, and professor who helped pioneer the Jobs-to-be-Done framework and has now turned his attention to demand-side sales and making it an empowering experience for all.

For the latest episode in our Scale series, Dee Reddy caught up with Atlassian’s Kristen Habacht to find out how freemium can drive enterprise sales, how it changes the interaction with the customer, and why it fundamentally affects the relationship between sales, marketing, and product teams.

It’s the question every startup must face on its go-to-market path: when to scale and how fast to go. Mark Roberge talks to Intercom’s Kate O’Hanlon about the science that holds the answer.

We chat with Aircall’s COO and Co-Founder Jonathan Anguelov about their recent funding announcement and what it means for the future of the phone call.

Spendesk’s Head of Sales, Nicolas Marchais, joins Dee Reddy on Inside Intercom to discuss how growing businesses can nimbly adapting to new markets and to new types of clients.