In SaaS, if you want to achieve sustainable growth, you have to keep your customers around for as long as possible, so you need to carefully nurture those relationships.
Growth 30 min listen
We sat down with Julien Codorniou, VP for Workplace by Facebook, to get a behind the scenes look into running a startup inside of Facebook, how they’re building a less disruptive communication platform, and how they’re reinventing the B2B sales and marketing playbook.
Sales 12 min read
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. While valuable, a lack of formal sales training and sales process can seriously undermine early efforts to scale. Here are the key sales steps to adopt for strong growth, fast.
Sales 5 min read
For salespeople, your sales pitch is crucial – above all else, it must be crystal clear what you’re trying to sell and what the value is to your prospective customer. Here are some guidelines to make your pitch as effective as possible.
Growth 28 min listen
Matrix Partners’ David Skok joins the Inside Intercom podcast to discuss why metrics are so important to SaaS companies today, what he looks for in early stage investments, and why product-market fit is only one part of the puzzle.
Sales 7 min read
Too many sales teams focus on the first S in SaaS, but forget all about the second one – service.
News & Updates 4 min read
At Intercom, we know how challenging it is to strike a balance between being personable and being efficient. You want…
Growth 35 min listen
What do Dropbox, Uber, AngelList, Front, Gusto and Boba Guys have in common? All have benefited from the advice of growth expert and Andreessen Horowitz general partner Andrew Chen.
Sales 4 min read
With the explosion of SaaS products, salespeople now have to talk about competitors to potential customers. Here are tips to help you master competitive selling.
Sales 9 min read
In a relay race, the most exciting moments often come not at the finish line, but when the baton gets…