Sales 5 min read
The big whale and the long tail
In “Moby Dick”, Ishmael is taken by Captain Ahab’s quest to seek revenge on the whale that took so much…
Sales 5 min read
In “Moby Dick”, Ishmael is taken by Captain Ahab’s quest to seek revenge on the whale that took so much…
Customer Engagement 31 min listen
Hana is Head of Marketing for Shopify Plus, the ecommerce platform’s upmarket offering for high-volume, fast growing businesses, which include…
Sales 5 min read
The sales industry is full of buzzwords, but unlike many that have faded over the past few years, account-based marketing…
Product & Design 1 min read
Sales first, marketing first, technology first. There’s lots of ways to build a company. Today we’re in an era of…
Customer Engagement 4 min read
It’s easy to forget how much those of us in B2B SaaS companies ask of our potential customers. We’re not…
Sales 1 min read
A successful business is built on growing your existing customers, not just acquiring new ones. Today, we’re launching our Upsell…
Sales 4 min read
The process of qualifying leads through live chat is a bit like dating or finding the right job. What it…
Sales 6 min read
There are few interactions more cringeworthy than a SaaS sales rep hard-selling a prospect. They can be awkward, uncomfortable and,…
Sales 4 min read
When it comes to engaging with customers, modern messaging tools can be a blessing and a curse to relationship management…