How to use in-app messaging to retain your best customers
In-app messaging is a key component of a strong customer engagement strategy. Here’s how to make it work best for your customers.
In-app messaging is a key component of a strong customer engagement strategy. Here’s how to make it work best for your customers.
Customer Engagement 7 min read
Great onboarding isn’t just about showing users where features are – instead, it must create a positive first impression that sets the tone for a fruitful, long-lasting relationship with your users.
Product & Design 6 min read
We talk a lot about “aha” moments in products, that feeling of delight when you discover the value in a new app or service. But how do you identify and measure aha moments, and how do they relate to activation?
Product & Design 7 min read
To onboard customers successfully to a complex product, you’ll need to understand what’s attracting them to your solution, and what might prevent them from embracing change.
Product & Design 7 min read
Great onboarding turns trial users into power users. Here’s how we used design thinking to improve our onboarding experience.
Customer Engagement 6 min read
People used to buy goods and services according to what was called the AIDA model – attention, interest, desire, and action. Digital marketplaces have disrupted that order, making onboarding and first use experiences more crucial than ever.
Product & Design 8 min read
Your welcome page is a customer’s first impression of using your software. Nailing it correctly can be tricky, but pairing it with great user onboarding can make customers feel comfortable in no time.
News & Updates 1 min read
This brand new edition of “Intercom on Onboarding” book captures our latest thinking on the topic, reflecting everything we’ve learned from onboarding tens of thousands of our own customers, as well as building a tool, Product Tours, to help other companies onboard their own users.
Product & Design 12 min read
The words you use in your product’s onboarding experience are key to helping users understand what your product does and how to use it. Here’s an approach and a few tools to write a great onboarding experience.
News & Updates 8 min read
Introducing Product Tours – craft tailor-made onboarding experiences for your users, with contextual, personalized tours to help you take your onboarding and retention to the next level.