Product & Design 8 min read
Product principles: emoji and conversation ratings
We’ve warned before of icebergs – feature requests that seem trivial but hide a ton of developmental complexity. When we…
Our latest thinking on building and designing great products
Product & Design 8 min read
We’ve warned before of icebergs – feature requests that seem trivial but hide a ton of developmental complexity. When we…
Product & Design 5 min read
If you work in marketing you know the drill. As your launch day comes to a close, it’s natural to…
Product & Design 29 min listen
Following several years as a user researcher manager for communication products like Gmail, GTalk and Google Voice, Michael became the UX…
Product & Design 5 min read
Any word can be powerful, but names are transformative. A good product name gives that product a certain shape —…
Product & Design 6 min read
Startups are knee deep in customer acquisition metrics. Click through rates, cost per click, cost per lead, conversion rate, cost…
Product & Design 7 min read
If you’re a data analyst, you probably believe in the power of data to make better decisions. But believing that…
Product & Design 29 min listen
James is the founder of the Sequoia Creative Lab. There, he and his team apply story-driven design to products and…
Product & Design 4 min read
Product teams are made up of a mess of human emotions and motivations, but well-functioning teams can reduce that tension…
Product & Design 29 min listen
How are customers using the product? Are they finding value in it? What story do those insights tell us about…